Whether you are a business leader, thought leader, or keynote speaker, it is crucial to understand what your audience wants from your speaking engagement. While it may seem obvious that they want to be informed, the reality is that their expectations go beyond that. In this blog post, we will explore what audiences want from a speaking engagement and how you can deliver a presentation that meets and exceeds their expectations.
- Relevance: The first and most important thing that your audience wants is relevance. They want to hear about topics that are relevant to their industry, their challenges, and their goals. If your presentation is too broad or too niche, it will not resonate with the audience, and they will quickly lose interest. It is important to understand your audience and tailor your presentation accordingly.
- Value: In addition to relevance, your audience wants to take away value from your presentation. They want to learn something new, gain insights into a particular topic, or acquire new skills that they can apply in their personal or professional lives. Make sure that your presentation provides tangible takeaways that the audience can use.
- Engagement: Your audience wants to be engaged throughout your presentation. They want to be a part of the conversation, ask questions, and share their experiences. Encourage interaction and discussion throughout your presentation to keep the audience engaged and interested.
Engage, inspire, and empower: How to deliver a presentation that truly resonates with your audience
- Authenticity: Your audience wants to hear from a speaker who is authentic and passionate about their topic. They want to see that you believe in what you are saying and that you are not just delivering a canned speech. Show your personality, share personal anecdotes, and connect with your audience on a personal level.
- Action: Finally, your audience wants to be inspired to take action. They want to leave your presentation feeling motivated and empowered to apply what they have learned. Make sure that your presentation includes a call to action that encourages your audience to take the next steps.
In conclusion, understanding what your audience wants from your speaking engagement is critical to delivering a presentation that resonates with them. By providing relevance, value, engagement, authenticity, and a call to action, you can create a memorable and impactful presentation that meets and exceeds your audience’s expectations.
